SmartStream Technologies, announced the launch of its new corporate brand identity, including an updated logo and website. The rebranding reflects the company’s constantly expanding use of innovation to advance its technological capabilities, as well as to meet evolving customer and industry requirements.

SmartStream’s new logo includes the infinity symbol, selected to demonstrate the continual evolution of the business, in line with the rapid pace of industry change. It also underscores the company’s agility, and the flexibility of its solutions.