Data value does not last forever

Rocky Martinez, CTO at SmartStream RDU discusses the true value of data at the Data Management Summit Virtual event 2020. Listen in and find out: 

  • How to decide when to use data for offense vs. defence 
  • How to determine the true ‘Value’ of the data 
  • The importance of understanding the lifetime of your competitive advantage 
  • If data value is only for defense, then what?