As Chief Marketing Officer, Mark brings a wealth of experience to SmartStream having held senior marketing roles for over 20 years. Responsibilities include managing all aspects of marketing and communications activities across the company.
Prior to joining the company Mark was with Vitria Technology heading up the corporate marketing function, where he leveraged the existing brand awareness and history of success to build a new and deeper understanding of the Company and its marquee solutions. Previously Mark was responsible for marketing at MetaMatrix, the leading SOA company, overseeing all aspects of their marketing efforts. Earlier, Mark oversaw the marketing at DataSynapse, RareMedium Inc, McGraw-Hill’s Standard & Poor’s Financial Services Consumer Division and at New York State’s ‘I Love New York’ campaign.
Mark graduated with a BA in Advertising and Speech Communications from Syracuse University and holds a Masters Degree in Marketing Communication from Boston University and an MBA in Finance and Marketing from the New York University Stern School of Business.