SmartStream Technologies, the Transaction Lifecycle Management specialist, today announced that it has signed an agreement with AMFCO, the leading Pakistani IT and business solutions company, to distribute TLM Corona.

Over the past twelve years AMFCO has provided business solutions for banks and financial institutions across Pakistan. In that time it has built an excellent reputation for delivering quality software to end users and, as a result, 90% of banks in the country are AMFCO clients. Partnering with AMFCO will enable SmartStream to fast track its penetration of the Pakistani market; combining AMFCO’s deep insight into the market challenges faced by local firms with TLM Corona’s ability to deliver immediate ROI.

AMFCO will deliver certified and dedicated resources performing sales, pre-sales and professional services activities for TLM Corona in Pakistan. The Distributor will also be the primary customer point of contact for support queries from TLM Corona clients in Pakistan.

Christian Schiebl, Regional Director EMEA, SmartStream Technologies, said: “We are delighted to announce this new partnership with AMFCO as part of our ongoing Partner Program that aims to drive growth in new geographic regions and broaden our distribution channels. We spoke with many AMFCO customers and were impressed with their reputation and market presence – their market insight, reputation and ambition should make this a powerful partnership. Having recently established a direct presence in the Middle East, with offices in the Dubai International Financial Centre (DIFC), we intend to further expand our business through strategic partnerships. This is the first step in executing this strategy. As the relationship and market evolves we fully expect AMFCO to offer a wider portfolio of SmartStream’s solutions to their established and growing client base.”

Maroof Ayub, CEO, AMFCO International, added: “Our strategy is to expand our suite of solutions to provide a full-service offering within our key verticals; banking and finance and telecommunications. SmartStream is a leading vendor with a strong set of solutions that can deliver significant benefits through greater process automation. We quickly recognised the strategic value SmartStream’s solutions can bring to our existing and extensive client base in Pakistan. We are delighted to be representing such a strong brand in this marketplace, and have already had incredible interest from the financial services community.”